Launched in Los Angeles in 2014 as a community for ethically-minded consumers, The Good Trade is an online publication featuring brands, products and ideas creating positive social change. The Good Trade was built on the fundamental idea consumers are collectively powerful and capable of driving significant social change through their everyday purchases, consumer preferences and lifestyle choices. Our team envisions a world where ethically minded consumers vote with their everyday purchases for a world that is sustainable and free from forced labor. – ABOUT The Good Trade
I can’t remember when or how I first heard about this site, but it has been a source of constant inspiration since deciding to try and live more ethically. There are articles and guides pertaining to ethical beauty, fashion, gifts, home, and travel that give tips and offer up some great alternative products. Some of my favorite guides include “35 Fair Trade & Ethical Clothing Brands Betting Against Fast Fashion” and “Conscious Living 101: 5 Books & 5 Documentaries That Will Open Your Eyes to the ‘Way’ Behind Conscious Living“. Guides and articles like these have helped keep me motivated when I feel discouraged or overwhelmed with the process of trying to live ethically and sustainably. It seems a lot easier to just pop into Zara, buy that £20 polyester top, and be done with it. You can’t do that while trying to live ethically. There is no more aimlessly wandering into a high-street store and having a peruse around. If I want a new piece of clothing, I have to do some research and more often than not, buy it online. Yes, this is better for my wallet as I can no longer spend my Saturdays wandering around Oxford Street, but it can also take the fun out of the shopping pastime. Luckily I can get on to The Good Trade and within a few minutes of reading their articles and guides, I feel completely encouraged and motivated to buy sustainably. The site offers so much information and options when it comes to fair trade and ethical fashion that I don’t really feel like I’m missing out on anything.
I highly recommend you take a peek at the site. You’ll find some inspiration and maybe a more ethical option to that H&M top you’ve been eyeing!