Eco-friendly Beauty Brand – RMS Beauty

Since doing some research about the toxins and scary chemicals found in makeup and beauty products, I have been looking for some alternatives. I had heard of RMS Beauty before – anyone who is interested in the makeup community has certainly heard of the brand’s cult product the “Living Luminizer“. This past summer I was on the hunt for a moisturizing concealer and decided to try out the “Un Cover-Up” from RMS. I liked it but didn’t really know how to work with it until I read that Emma Watson used it as foundation. I used it all over my face and fell IN LOVE. I have a real issue finding foundations that sit nicely on my very dry skin, but this sat on it like a DREAM. Like most of their products, this RMS concealer is most made up of coconut oil, which my skin really seems to love. I also recently learned that coconut oil does not hold bacteria, which is great because I do not usually like products that come in tiny pots that you need to dip your fingers in.

What’s great about this brand and why I decided to highlight it on this blog are the ethics behind it. According to the website, “RMS Beauty is dedicated to transforming the way women use makeup, and it’s about more than simply using organic ingredients. In fact, that’s only the first step in creating a product that’s not only non-toxic, but that actually heals and nourishes skin. It all comes down to chemistry: when a raw material is processed for use in cosmetics or other beauty products, it typically undergoes a lengthy process. I was surprised to learn that the majority of ingredients used for natural cosmetics are refined, bleached, deodorized, clarified, fractionated and heated to high temperatures. But this means they are not pure natural ingredients anymore – they are now equivalent to man-made chemicals. Complicating matters more, the processes strip away almost all of the nutrients that make natural ingredients beneficial to skin. Today’s cosmetics and skincare lines are full of mono-nutrients and mono-nutrients do not interact. Only real nutrients interact… anything alive interacts.”

How brilliant does all of that sound??! And why aren’t more brands getting on board with greener/healthier makeup??! I highly recommend anything from RMS and am looking forward to replacing my current makeup items with their RMS counterparts once I use them up! I especially have my eye on the bronzers and creme eyeshadows.

Here is some more information about the products and what they are made of for anyone who is interested:

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