Campaigns

Let’s Talk About that Pepsi Ad

 

UPDATE: Pepsi has now apologized for the ad and officially pulled the video from Youtube. The company has released the following statement: “Pepsi was trying to project a global message of unity, peace, and understanding. Clearly we missed the mark, and we apologize… We do not intend to make light of any serious issue…We are removing the comment and halting any further rollout.” Let’s hope this is a warning to other brands that try to use social issues as marketing tools. 

Oh Pepsi how could you have not seen just how bad this idea was?!?! It should have been obvious to anyone with any common sense that this was going to end up being a PR nightmare.

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ZADY End of Season Sale

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Zady is an online retailer that is described as “the Whole Foods of apparel” by its founders. The antithesis of fast fashion, the company values transparency, ethical fabric sourcing, and workers’ rights. If you are looking for well-made pieces that will add value and functionality to any wardrobe, look no further than Zady. Each piece is designed and crafted to LAST. Yes, the items will set you back quite a few pennies. We are unfortunately not at a stage where sustainable fashion can be produced inexpensively. BUT Zady has just announced that it is currently offering 40% off ALL of the items listed on its website! All you have to do is plug in the code WINTERSALE at checkout and you are good to go.
Most people, myself included, came to hear about Zady after Harry Potter actress Emma Watson wore a top and skirt by the brand to give her gender equality speech at the 71st United Nations General Assembly in September 2016. She then went on to continually post photos of her wearing the brand on her Instagram, announcing that Zady had created a capsule collection in her honor. I don’t think a brand could ask for better PR. Emma Watson currently has over 20 million followers on Instagram. Using Emma Watson allowed the brand to reach the millennial audience that it would have had a difficult time reaching without her. It also help to show to the general public that sustainable fashion does NOT mean you cannot be fashionable. I may or may not have picked up the turtleneck she wore while giving her speech…
Go ahead and check out the site for yourself if you are looking to add some good vibes to your wardrobe!

& Other Stories New Campaign featuring Meryl Streep’s daughters

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Okay first of all, I am SO glad that &OtherStories has finally made it’s way to the US. When I lived in London, I would make my way to the Oxford Street brick and mortar store almost every other week to fawn over their ridiculously chic and minimalist clothing and accessories. I was especially fond of their sweaters and jewelry, and was gutted to realize that I wouldn’t be able to shop one of my all-time favorite brands once I returned home to Boston. THANKFULLY though the H&M-owned company has opened a store in NYC and has made a website for US customers (HIP HIP HOORAY!!).

This season’s campaign features MERYL STREEP‘s three daughters and they are all perfect carbon-copies of their famous and insanely gorgeous mother. All three girls are rocking natural-textured and no-fuss hair (which I can DEFINITELY get behind) and are decked out in simple jeans and blouses, with statement bags completing their simple looks.

Here are what I’m currently craving from &OtherStories:

PicMonkey Collage

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