I read this article on broadly.vice.com and knew that it was something I had to share. This article highlights an extremely important issue that I have been thinking about a lot lately. Companies and brands seem to be jumping on the feminist bandwagon, but without committing to the actual values associated with it. “Trendy feminism” is something that I try to be wary of on a daily basis:
by Rosie Spinks
WOMEN’S MARCH T-SHIRTS BEING SOLD AT THE WOMEN’S MARCH ON WASHINGTON IN WASHINGTON, DC. PHOTO BY TASOS KATOPODIS/GETTY IMAGES
You could almost set your watch to it: Less than 24 hours after Donald Trump called Hillary Clinton a “nasty woman” at the third presidential debate in October, the first nasty-themed merch—including a T-shirt with a heart shaped logo that ended up raising $100,000 for Planned Parenthood—began appearing online.
Then, in January, when the Women’s March on Washington was about to become one of the largest political demonstrations in US history, Instagram was awash in slogan T-shirts to wear on the big day. “Feminist AF” and “The Future is Female” were popular, while more recently, “Nevertheless, She Persisted” has cropped up. Everyone seems to want one; few seem concerned with where they are coming from.