H&M

It’s Time for a Fashion Revolution

Every year since 2013, the week of April 24th has been known as Fashion Revolution week in the sustainable fashion world. I wrote about it a year ago and you can read that here. I love this campaign. With a tagline of “We love fashion, but we don’t want our clothes to come at the cost of people or our planet”, how can I not?

We all know that for over a year I have been trying to make a conscious effort when it comes to buying clothing (and things in general). I love shopping at thrift stores and seeing what cool things I can find. I love discovering new sustainable fashion brands and perusing their websites for hours. I follow so many Instagram accounts of awesome ladies who are killing the style game while also lessening their impact on the planet. But sometimes I waver. Sometimes I need/want a very specific item that 1. cannot be found in a single trip to my local Savers 2. is not something people tend to donate as much (plain white t-shirts, jeans that go past my ankles, shoes that are not worn through) and 3. doesn’t cost the equivalent of a ten-hour shift at my minimum-wage job.

Sometimes all I want to do in walk freely into my local H&M (or Zara, or Topshop, or sometimes even Forever 21) and find something I like and spend about $20 on it. Cheap, conviennent, probably trendy, and provides a source of instant gratification. No spending a lot, no perusing eco websites for hours, no paying for shipping and then having to wait a week for the thing to arrive.

This is where Fashion Revolution Week comes in. It reminds me that I am not the only one impacted by my fashion choices and that is it not a harmless hobby. Workers (who are mostly women) that make the clothes for the retailers I find myself caving to live on less than $3 a day, work tortuously long hours doing a monotonous task, and do it all in ramshackle buildings that are prone to collapse. They are exposed to toxic chemicals and fumes on the daily. And those are just some of the effects on humans. Forget about the impact on the planet – according to EcoWatch, the fast fashion industry is the second most polluting industry in the world, second only to oil.

So thank you to Fashion Revolution for helping to remind me of why I care so much about the clothing industry in the first place. Thank you for reminding me that 95% of my wardrobe can come to me secondhand. Thank you for getting me back on track when I slip up and for giving us a week to really reflect on the impact our seemingly harmless clothing addiction has on the world.

EMBRACE ANTI-CONSUMERISM AND FEEL LIKE A MILLIONAIRE

Read on to learn about how to learn to shop more consciously and how to spend money on only the things you really want. This post originally appeared on SixtyandMe.com

“I don’t need it. I don’t want it. I’m not gonna buy it.” Say it three times and walk away. Say it and feel fabulous. You’re a part of a new anti-consumerism movement that will help you feel like a millionaire.

The anti-consumerism movement began as a reaction to the ‘haul’ videos prevalent on YouTube. If you’ve never seen one, here is the basic concept: A young woman (usually) sits in front of a camera with shopping bags filled with her ‘haul’ from a particular store.

She pulls out each item, describes it, says why she bought it, why it is so fabulous, and why you should have it, too. This huge trend has resulted in haul video channels and even videos on how to make haul videos.

Viral Consumerism

Haul videos are but one example of today’s viral consumerism. Viral as in virus, like a disease. Viral as in infection; consumerism has gotten to the viral point. A haul is not just one item but an overdose of purchase. A ‘spree,’ a ‘splurge.’

What’s the purpose of a haul video? To create envy, to demean the viewer and make them feel jealous, and to inspire purchasing. Brands love social media haul videos.

It’s free advertising by young people who have so many followers they are called ‘influencers.’ Often these influencers get their haul products free or are paid in some way so that they keep making more videos. It’s how they earn their living – by shopping for things they don’t need.

Meet Kimberly Clark, the Anti-Haul Queen

Say hello to Kimberly Clark. Not the paper company, but the drag queen. My millennial daughter turned me onto Kimberly Clark, an intelligent, eloquent individual with her own YouTube channel. She posts contemplative, insightful videos on a range of pertinent topics.

Kimberly says, “I want help to build a world in which we are not beholden to blind consumerism, unrealistic beauty standards and the patriarchy. Makeup can be radical as it represents the ability to progress and self-transform.”

The Anti-Haul: Why You Shouldn’t Buy Something

Kimberly began reviewing makeup products that she bought for her drag performances, and then gave it a second thought. She started an ‘anti-haul movement.’

In her anti-haul videos, she presents the marketing world’s top, ‘must have’ products and tells you why “I don’t want it. I don’t need it. I’m not gonna buy it.” She saves you lots of money and freedom from the clutter of products that will go unused and ultimately, tossed.

Anti-haul videos give you a good reason NOT to buy. And, they open your eyes to the power of marketing.

Desire Is Endless

Kimberly says, “Desire is endless, and marketing is made to create desire after desire. You want more, more, more.” Haul videos create envy. Wow, she has the money, she has every color, she must be better than me.

The Power of Marketing

“Consumerism is trying to part you with your money,” she says in her insightful Listen Up series on consumerism. “Haul videos urge you to buy; anti-haul videos give you good reasons not to buy.”

Three Gimmicks That Create Desire

‘Limited Editions’ are just bait. You think if you don’t buy a ‘special,’ limited edition that you’re missing out on something cool. Limited editions are created to jump start a fresh new desire and to create urgency. You’re missing out on nothing.

Beware of sales. Sales are where consumers make their biggest purchasing mistakes and why marketers are so keen on sales. Bottom line: don’t buy something just because it’s on sale. If it’s something you’ve been looking for, buy it. If it’s not something you’d pay full price for, don’t buy it on sale.

Do you really need that set? I wanted a tube of Elizabeth Arden Eight Hour Cream. Then I saw a set with the cream, a lipstick and a body oil for a few dollars more. “Wow, that’s a great value,” I thought.

When faced with sets, ask yourself, are you really going to use the whole set? Guess what, the answer is no. Don’t buy the eye shadow set with 30 colors. Are you really going to use it? No. Buy what you need and nothing more.

Shopping as Entertainment

In the old days, people shopped when they needed something. Today, shopping has become entertainment. You’re bored, you buy a lipstick. You’re depressed, you buy a dress.

Save your money and deal with your emotions in a healthier way: read a book, talk to a friend, cook a beautiful meal, write in your journal, make a phone call.

Bottom line: Buy what you need. Enjoy what you have. Feel good about not spending money needlessly and then having to KonMari your house. Save your money for something else, like a well-deserved vacation. Learn a language. Send your kids to college.

I hope you enjoyed this discussion of how to feel like a millionaire by not spending money needlessly! Do look at the video links I posted in the article. Check out some ‘haul’ videos and see what you think. I’d love to read your thoughts below.

Have you stopped spending money casually? What tricks of the trade have you learned to live more consciously when it comes to spending? Please join the conversation!

By Elizabeth Dunkel

H&M Conscious Award at the 2017 Elle Style Awards – Brilliant “Green” PR for an Unsustainable Company

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On Monday night, Elle Magazine held its annual Style Awards. I love seeing celebrities and fashion icons come out for this event. The outfits are always amazing and it’s less stuffy than something like the Grammys or Oscars. Since 2015, H&M has been a sponsor of the award show, complete with an award called the “H&M Conscious Award”, which is meant to honor someone working toward sustainability in fashion. Former recipients include actress Lily Cole and designer Alek Wek. This year the award was present to one of the founders of Fashion Revolution, Orsola De Castro. Fashion Revolution is a global campaign committed to raising public awareness about the social injustices and environmental destruction caused by global fashion supply chains.

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H&M Conscious Collection 2015

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Happy first day of April! I don’t know about you all, but March seemed to just drag on this year. April is one of my favorite months because it means the release of H&M’s Conscious Collection! As an avid environmentalist, it’s usually really hard for me to find environmentally friendly pieces that 1. don’t break the bank and 2. are actually FASHIONABLE. Luckily H&M has got us covered, and this year’s collection is particularly chic.

Below are my picks from the new collection, launching the 16th of April!

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& Other Stories New Campaign featuring Meryl Streep’s daughters

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Okay first of all, I am SO glad that &OtherStories has finally made it’s way to the US. When I lived in London, I would make my way to the Oxford Street brick and mortar store almost every other week to fawn over their ridiculously chic and minimalist clothing and accessories. I was especially fond of their sweaters and jewelry, and was gutted to realize that I wouldn’t be able to shop one of my all-time favorite brands once I returned home to Boston. THANKFULLY though the H&M-owned company has opened a store in NYC and has made a website for US customers (HIP HIP HOORAY!!).

This season’s campaign features MERYL STREEP‘s three daughters and they are all perfect carbon-copies of their famous and insanely gorgeous mother. All three girls are rocking natural-textured and no-fuss hair (which I can DEFINITELY get behind) and are decked out in simple jeans and blouses, with statement bags completing their simple looks.

Here are what I’m currently craving from &OtherStories:

PicMonkey Collage

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